5 Tips for Running Successful Social Media Campaigns

conniviatech social media campaign tips

Do you use social media campaigns to engage with your customers? Starting a successful social media campaign requires planning and putting together a sound strategy. Here are few ways that will get your campaign off the ground with a bang!


  1. Set the campaign goals:

Does your brand want to increase social media followers? Generate more buzz online? The first step in the process is to outline what you want the campaign to accomplish. Before launching a social media campaign you have a lot of planning to do. You must first decide what your primary and secondary goals for the campaign are. You then must list out how you will measure whether the campaign has reached its goals.

  1. Choose and Build the Right Campaign:

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes and everything in between. Different Campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.

  1. Choose your social networks:

Once you’ve determined the goals of your social media campaign, you’ll want to decide which marketing channels to collect customer content on. The marketing channels you choose must reflect your target audience. When choosing which platforms to run your social campaign on, be sure to if there are specific rules for running a promotion on that site.

  1. Promote The Campaign:

Seventy-five percent of campaign success is due to promotion. And there are lots of ways to promote a campaign most of which don’t cost much because they’re existing resources like your website or social profiles. Design your campaign with sharing features built in and incentivize people to share by rewarding them with extra chances to win. Make it easy for people to tell their friends.  Broaden your reach by telling your website audience about the campaign.

  1. Engage with your campaign’s participants.

One of the most important things you can do to improve your campaign’s social ROI is to engage with its participants. As customers begin to post content with your hashtag, pay close attention and make an effort to like and comment on all positive submissions. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand.


For best results, promote the campaign across your existing sites and profiles, and be sure people can access the campaign via mobile.


20 Interview questions for PHP Developer

php developer

Hello!! In today’s section we’re providing you some frequently asked PHP Interview Questions which will help you to win interview session easily. And if you’re an interviewer, Take the time to read the common interview questions you will most likely be asked.

  1. What is PHP?

PHP is a web language based on scripts that allow developers to dynamically create generated web pages. PHP is a server side scripting language commonly used for web applications. PHP has many frameworks and cms for creating websites.

  1. What does PEAR stands for?

PEAR means “PHP Extension and Application Repository”. It extends PHP and provides a higher level of programming for web developers.

  1. How do you execute a PHP script from the command line?

Just use the PHP command line interface (CLI) and specify the file name of the script to be executed as follows:

php script.php

  1. Is multiple inheritance supported in PHP?

PHP supports only single inheritance; it means that a class can be extended from only one single class using the keyword ‘extended’.

  1. How can PHP and HTML interact?

It is possible to generate HTML through PHP scripts, and it is possible to pass pieces of information from HTML to PHP.

  1. What’s the difference between include() and require()?

If the file is not found by require(), it will cause a fatal error and halt the execution of the script. If the file is not found by include(), a warning will be issued, but execution will continue.

  1. Differences between GET and POST methods?

We can send 1024 bytes using GET method but POST method can transfer large amount of data and POST is the secure method than GET method.

  1. How to set & retrieve cookies in PHP?

To set: Setcookie(“sample”, “ram”, time()+3600);

To retrieve: echo $_COOKIE[“user”];

  1. What is the difference between Session and Cookie?

The main difference between sessions and cookies is that sessions are stored on the server, and cookies are stored on the user’s computers in the text file format. Cookies can’t hold multiple variables while session can hold multiple variables. We can set expiry for a cookie, the session only remains active as long as the browser is open. Users do not have access to the data you stored in Session, since it is stored in the server. Session is mainly used for login/logout purpose while cookies using for user activity tracking

  1. What types of loops exist in php?

For, while, do while and foreach

  1. How can we connect to a MySQL database from a PHP script?

To be able to connect to a MySQL database, we must use mysqli_connect() function as follows:

<!–?php $database = mysqli_connect(“HOST”, “USER_NAME”, “PASSWORD”); mysqli_select_db($database,”DATABASE_NAME”); ?–>

  1. How can I display text with a PHP script?

Two methods are possible:

<!–?php echo “Method 1”; print “Method 2”; ?–>

  1. What is the static variable in function useful for?

A static variable is defined within a function only the first time, and its value can be modified during function calls as follows:

<!–?php function testFunction() { static $testVariable = 1; echo $testVariable; $testVariable++; } testFunction();        //1 testFunction();        //2 testFunction();        //3 ?–>

  1. What are SQL Injections, how do you prevent them and what are the best practices?

SQL injections are a method to alter a query in a SQL statement send to the database server. That modified query then might leak information like username/password combinations and can help the intruder to further compromise the server.

To prevent SQL injections, one should always check & escape all user input. In PHP, this is easily forgotten due to the easy access to $_GET & $_POST, and is often forgotten by inexperienced developers. But there are also many other ways that users can manipulate variables used in a SQL query through cookies or even uploaded files (filenames). The only real protection is to use prepared statements everywhere consistently.

  1. What’s the difference between unset()and unlink()

unset() sets a variable to “undefined” while unlink() deletes a file we pass to it from the file system.

  1. What are the main error types in PHP and how do they differ?

In PHP there are three main types of errors:

  • Notices– Simple, non-critical errors that are occurred during the script execution. An example of a Notice would be accessing an undefined variable.
  • Warnings– more important errors than Notices, however the scripts continue the execution. An example would be include() a file that does not exist.
  • Fatal– this type of error causes a termination of the script execution when it occurs. An example of a Fatal error would be accessing a property of a non-existent object or require() a non-existent file.
  1. What are Traits?

Traits are a mechanism that allows you to create reusable code in languages like PHP where multiple inheritance is not supported. A Trait cannot be instantiated on its own.

  1. Can the value of a constant change during the script’s execution?

No, the value of a constant cannot be changed once it’s declared during the PHP execution.

  1. Can you extend a Finaldefined class?

No, you cannot extend a Final defined class. A Final class or method declaration prevents child class or method overriding.

  1. What are the __construct()and __destruct() methods in a PHP class?

All objects in PHP have Constructor and Destructor methods built-in. The Constructor method is called immediately after a new instance of the class is being created, and it’s used to initialize class properties. The Destructor method takes no parameters.

5 Advantages of ERP and CRM Integration for Your Business

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two of the most vital tools that are available to businesses today. ERP systems could be called the “back-end”, since they are responsible for all the data that is used in an organization. In the same way, CRM systems could be viewed as the “front-end”, since they are involved directly in enriching the user experience. ERP and CRM systems are becoming more and more common in today’s global marketplace. While it might be easy to write off one system as more valuable than the other, understanding the value of both systems individually as well as integrated can work wonders for your organization.

Most organizations use both ERP and CRM systems, but implement them separately. However, what if one performed ERP and CRM integration? Both of these systems have their distinct benefits, but combining them can be even more beneficial. Here are some key benefits of ERP and CRM integration:

·         A complete view of data

Both ERP and CRM systems depend on the data generated. ERP systems have the key benefit of having centralized data storage; thus redundancy is eliminated to a large extent. CRM does a similar task for the front-end data received from the customers. However, the format of the data received from the customers and the data generated via business processes are quite different. This becomes problematic when the two data sets overlap and are both needed to make decisions.

ERP and CRM integration solves this problem in a single shot. The central data is maintained for both fronts and shared throughout the organization. This gives a 360-degree visibility of every kind of data generated within an organization. In turn, this visibility allows you to make more informed and effective decisions.

·         Enhanced workflow

The detached business processes pose a problem in any business. To solve this, ERP and CRM systems were implemented. However, the task done by these systems separately could be done more efficiently if they were integrated into one.

With ERP and CRM integration, you can achieve automated workflow and streamlined your direct and distribution sales channels without any miscommunications. If your CRM system is integrated correctly, it should be able to support both types of selling that your firm uses every day. This is necessary if your company is going to be able to effectively turn the proposals generated within CRM into actual orders that are tracked through ERP. This results in much higher productivity than what would have been achieved otherwise.

·         Improved Customer Service

Customer contests are a popular way to stay up to date with consumers and keep engagement high. However, tracking and implementing these customer engagement tools can be time consuming and tedious. Luckily, with an integrated system users will be able to link social media activity to your system, stay up to date with customer compliments and complaints, as well as be able to access their billing information/tracking information. With CRM and ERP integration, customers will feel as if their time is valued and employees will be able to confidently deliver the information they need.

·         Better coordination

Lastly, as we mentioned earlier, ERP and CRM integration facilitate complete streamlining of processes. Not only does it fasten the processes, it also enables various departments to coordinate. Users will be able to simultaneously access the contact and account information within both your ERP and CRM systems without having to toggle between screens. Every department can be on the same page as the data is shared among all. Superiors can view all the relevant data in a streamlined format. All of this greatly improves the performance of the employees as well as make it easier than ever to keep track of prospects and clients without losing the critical information that you need to drive sales and seal the deal.

·         Gives you financial growth

In any business, saving money is of vital importance. Integrating ERP and CRM systems can help you achieve that to a large extent. For instance, the implementation of ERP and CRM systems requires training the employees in the same. Separate implementation of these systems would lead to separate training sessions. However, if you chose to integrate ERP and CRM systems into one, it would reduce the training hours by a considerable amount, thus saving you a lot of training cost.

For every system, a team of IT professionals is required for support. Separate implementation of ERP and CRM systems often require a large IT support staff, along with the creation of an interface between the two systems. However, with ERP and CRM integration, there is only one system to manage, which reduces the cost of IT support.

Getting a rapid turn on investment should be on the minds of every business in the market, thankfully with an integrated CRM and ERP system,determining of ROI is as simple as ever. The sooner the integration the better and can ensure a much simpler transition. Get the most out of your critical information so you can capitalize on every opportunity. Not to mention the fact that the technology available now to help make this change is quite inexpensive, thereby lessening expenses and enabling you to take advantage of the benefits sooner, rather than later.


The integration of CRM and ERP systems helps get rid of many flaws like data redundancy, delays and inconsistent formats. At the same time, it is much easier to manage one integrated system than two separate ones. So, overall, ERP and CRP integration can prove to be a huge boon for your business.

Even though these systems have an array of advantages, there is always scope for more.  For expert advice contact Connivia Tech Solutions @ 9768161641.


Laravel interview questions and answers 2018

Laravel Interview questions and answers 2018 
Laravel is a powerful MVC PHP framework, designed for developers who need a simple and elegant toolkit to create full-featured web applications. Laravel was created by Taylor Otwell. This is a brief tutorial that explains the basics of Laravel framework.

Laravel is an open-source PHP framework, which is robust and easy to understand. It follows a model-view-controller design pattern. Laravel reuses the existing components of different frameworks which helps in creating a web application. The web application thus designed is more structured and pragmatic.

Laravel offers a rich set of functionalities which incorporates the basic features of PHP frameworks like CodeIgniter, Yii and other programming languages like Ruby on Rails. Laravel has a very rich set of features which will boost the speed of web development.

If you are familiar with Core PHP and Advanced PHP, Laravel will make your task easier. It saves a lot time if you are planning to develop a website from scratch. Moreover, a website built in Laravel is secure and prevents several web attacks.

Advantages of Laravel

Laravel offers you the following advantages, when you are designing a web application based on it −

  • The web application becomes more scalable, owing to the Laravel framework.
  • Considerable time is saved in designing the web application, since Laravel reuses the components from other framework in developing web application.
  • It includes namespaces and interfaces, thus helps to organize and manage resources.


Composer is a tool which includes all the dependencies and libraries. It allows a user to create a project with respect to the mentioned framework (for example, those used in Laravel installation). Third party libraries can be installed easily with help of composer.

All the dependencies are noted in composer.json file which is placed in the source folder.

1. What is Laravel?

Laravel is free open source “PHP framework” based on MVC design pattern. It is created by Taylor Otwell. Laravel provides expressive and elegant syntax that helps in creating a wonderful web application easily and quickly.

2. What are pros and cons of using Laravel Framework?

Pros of using Laravel Framework
  1. Laravel framework has in-built lightweight blade template engine to speed up compiling task and create layouts with dynamic content easily.
  2. Hassles code reusability.
  3. Eloquent ORM with PHP active record implementation
  4. Built-in command line tool “Artisan” for creating a code skeleton, database structure and build their migration
Cons of using laravel Framework
  1. The development process requires you to work with standards and should have a real understanding of programming
  2. Laravel is new framework and composer is not so strong in comparison to npm (for node.js)ruby gems and python pip.
  3. Development in laravel is not so fast in comparison to ruby on rails.
  4. Laravel is lightweight so it has less inbuilt support in compare to django and rails. But this problem can be solved by integrating third-party tools, but for large and very custom websites it may be a tedious task

    3. Explain Events in laravel ?

    An event is an action or occurrence recognized by a program that may be handled by the program or code. Laravel events provide a simple observer implementation, that allowing you to subscribe and listen for various events/actions that occur in your application.

    All Event classes are generally stored in the app/Events directory, while their listeners are stored in app/Listeners of your application.

    4. Explain validations in laravel?

    In Programming, validations are a handy way to ensure that your data is always in a clean and expected format before it gets into your database. Laravel provides several different ways to validate your application incoming data. By default Laravel’s base controller class uses a ValidatesRequests trait which provides a convenient method to validate all incoming HTTP requests coming from a client. You can also validate data in laravel by creating Form Request.
    click here read more about data validations in Laravel.

    5. How to install laravel via composer ?

    You can install Laravel via composer by running below command.

    composer create-project laravel/laravel your-project-name version

    6. List some features of laravel 5.0 ?

    • Inbuilt CRSF (cross-site request forgery ) Protection.
    • Inbuilt paginations
    • Reverse Routing
    • Query builder
    • Route caching
    • Database Migration
      • IOC (Inverse of Control) Container Or service container.

        7. What is PHP artisan. List out some artisan commands ?

        PHP artisan is the command line interface/tool included with Laravel. It provides a number of helpful commands that can help you while you build your application easily. Here is the list of some artisan command:-

        • php artisan list
        • php artisan help
        • php artisan tinker
        • php artisan make
        • php artisan –versian
        • php artisan make model model_name
        • php artisan make controller controller_name

        8. List some default packages provided by Laravel 5.4 ?

        Below are list of some official/ default packages provided by Laravel 5.4

        • Cashier
        • Envoy
        • Passport
        • Scout
        • Socialite

        9. What is named routes in Laravel?

        Named routing is another amazing feature of Laravel framework. Named routes allow referring to routes when generating redirects or Url’s more comfortably.
        You can specify named routes by chaining the name method onto the route definition:

        Route::get('user/profile', function () {
         You can specify route names for controller actions: 
        Route::get('user/profile', 'UserController@showProfile')->name('profile');
         Once you have assigned a name to your routes, you may use the route's name when generating URLs or redirects via the global route function: 
        // Generating URLs...
        $url = route('profile');
        // Generating Redirects...
        return redirect()->route('profile');

        10. What is database migration? How to create migration via artisan ?Migrations are like version control for your database, that allows your team to easily modify and share the application’s database schema. Migrations are typically paired with Laravel’s schema builder to easily build your application’s database schema.

        Use commands to create migration data via artisan.

        // creating Migration
        php artisan make:migration create_users_table

        Need More Question Comment Below 

How Android App Benefits The Business?

It is important for you to understand that, the channel through which your consumers might connect for your products or services, your business tends to offer should be simple and open.  Keeping a balance is quite important here, if people require a high end device to use your services, it will be extremely troublesome for you to accomplish your desired business goals.

In this article you’ll come to know how Android app benefits the business.

  1. Android users are continuously increasing. On a business perspective, launching a business app only on iOS and not on Android wouldn’t help your business to achieve the desired sales target. More importantly, only 15 out of 100 people are iPhone users and only 25 out of 100 are iPad users.  Even after this, if you believe on only making an iOS app, then you are about to miss out on 85% of customers that are coming via other smart phones and the other 75 customers that prefer using other tablets.

It is true that different geographically located users prefer to use specific smart phone or operating system. If your targeted audience is from USA then you should also focus to develop iPhone mobile application. If you are targeting the world and your target audience is from all the countries then you should prefer android app development.

  1. The reason why many businesses around the world choose Android application is because it is open source.  There are no extra costs like paying for licensing or royalty, and still without doing all these things, you get full access to the mobile OS. The whole software suite runs smoothly and efficiently on Android devices as the software is very well optimized by Google.
  1. It is good to have a mobile application for your business. People want to use smart mobile phones to fulfill their general needs because mobile phones are handy and do not consume the time. The benefits of mobile phones are like users can immediate buy products online, compare one product with another product, find a specific place using Google Maps, and find instant solutions, gets knowledge and more. There is a great amount of end users of the Android operating system in the world. Benefits of Android applications are like people can easily communicate and share data such as images, videos, and documents with one Android user to another android user. There are many Android mobile applications available in the market to fulfill specific requirements which provide an option to choose an appropriate Android mobile application.
  1. In today’s competitive era, it is important that your business should have an amazing mobile application. If you want to expand your business and willing to increase revenue and sales, then mobile application is mandatory for your business. Now maximum people are using smart mobile phones and accomplishing their requirements through mobile phones. While the huge amount of Android users from the world which can be the great benefit of having a unique and different Android application.

    Pave the way for a convenient shopping portal to your users through the Android application to make their shopping task very easy and straightforward. There is a greater chance to increase sales by offering smooth mobile shopping experience to your customer.

  1. These days many manufacturers use Android as the operating system for their devices because of Android OS popularity. Besides, there are several mobile app stores from where customers can purchase and download Android apps for their Android devices.

Google Play Store where the app available to download within a few hours, compared to a few weeks for Apple’s App Store. Your app or game can be updated multiple times a day on the Google Play Store. Another excellent feature of the Play Store is the app can make available only for testers or a subset of users to polish your mobile app. There are many other app stores to make available your Android mobile application such as Amazon App Store and Aptoide which can help to expand your business.

For more details or expert advice call now @ +91 9768161641 or Drop a query on info@connivitech.com